On Ideas...

Come to you when you least expect it. They’re never when you’re willing them to pop into your brain, they come amidst life and living. This idea is part of our new branding, so here is a peek of the story in the making...

An idea that is not dangerous is unworthy of being called an idea at all.
- Oscar Wilde

I can’t pin point the exact moment that I decided the step over that line. The line between my idea and my future, my goal, my career. I know it was a decision that evolved and gained life in my mind before I knew whether or not I could actually do it.
It was an idea that I had since I was a kid, since before I knew myself at all. In middleschool, around the time my sister had her senior portraits taken, I told my mom “I’ll be an art teacher and have a photography studio in the summer.” Some 15 years later, I tried that route. I was almost an art teacher once, and thought I wanted to be a studio photographer once. I even shadowed a professional commercial photographer in high school and thought that was what I wanted to be! They were just ideas then, they had no fuel.

I grew up, fell in love, saved money, found things I loved to do for work and graduated college (not as an art teacher). I had no idea where my life was going, and no where to begin to look. I had skills in so many different areas that my career could have gone in so many directions. All the while, I kept my love for art, design and photography as just that. Like my favorite sweater, or a cherished mixed CD. When I was feeling weary, I would take the camera out in our neighborhood and photograph the way the sun made shadows on the garage doors of my neighbors. It’s true. I was even so proud of some of those shots that I printed and framed them for our house. I didn’t know at the time I was feeding the fire.

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